Social Media Integration Benchmark Study: Motorcycle Live 2011
One year on from the original benchmark study, updated research into levels of social media integration show a 23% improvement, but the headline figures conceal a more complex story. The first social media integration benchmark study was published a year ago, with an interim report following six months later. Both studies looked at the exhibitors at the 2010 Motorcycle Live …
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Social Influence on Search Success
New research into the influence of social content sharing on search engine ranking performance reinforces the importance of integration between social media and search engine marketing activity. It’s been known since last year that “social signals” (such as tweets, likes, shares and author authority) have some degree of bearing on search engine rankings and therefore that a successful social media …
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Social Media Integration Interim Report: Motorcycle Live 2011
Investigating how the level of social media integration within the motorcycle industry has changed in the last six months. In November last year I published a social media integration benchmark study that looked at how exhibitors at the 2010 Carole Nash Motorcycle Live show were getting to grips with social media. The aim of the research project was to benchmark …
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Social Media Integration Benchmark Study: Motorcycle Live 2010
The research project aimed to benchmark the level of social media integration within the motorcycle industry and provide a general barometer of social media adoption in the UK. 65% of businesses have no social media integration and only 20% have implemented on-page SEO. It’s clear from the results that there’s still a huge gulf between the leading edge of digital marketing and the everyday reality for most businesses.
Read Moread:tech London Review
ad:tech London “The world’s leading digital marketing event” hails the banner above the entrance to Olympia’s National Hall in London. Does it live up to that claim? I’m rather hoping there’s bigger and better out there, otherwise this whole internet thing may not catch on at all. Maybe San Fransisco is where ad:tech better lives up to its reputation.
Read MoreThe 4Ds of Making Decisions by Committee
Decision-making that’s compromised because of reliance on any kind of management committee can put a business at a significant competitive disadvantage, and never more so than when it comes to decisions about digital marketing and social media in particular.
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