Social Media Integration Benchmark Study: Motorcycle Live 2011
One year on from the original benchmark study, updated research into levels of social media integration show a 23% improvement, but the headline figures conceal a more complex story. The first social media integration benchmark study was published a year ago, with an interim report following six months later. Both studies looked at the exhibitors at the 2010 Motorcycle Live …
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Social Influence on Search Success
New research into the influence of social content sharing on search engine ranking performance reinforces the importance of integration between social media and search engine marketing activity. It’s been known since last year that “social signals” (such as tweets, likes, shares and author authority) have some degree of bearing on search engine rankings and therefore that a successful social media …
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Social Media Integration Interim Report: Motorcycle Live 2011
Investigating how the level of social media integration within the motorcycle industry has changed in the last six months. In November last year I published a social media integration benchmark study that looked at how exhibitors at the 2010 Carole Nash Motorcycle Live show were getting to grips with social media. The aim of the research project was to benchmark …
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Social Media Integration: Priorities for 2011
Website integration and customer dialogue are the top priorities in 2011 among a group of social media decision-makers surveyed by Jeremiah Owyang.
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Social Media Integration Benchmark Study: Motorcycle Live 2010
The research project aimed to benchmark the level of social media integration within the motorcycle industry and provide a general barometer of social media adoption in the UK. 65% of businesses have no social media integration and only 20% have implemented on-page SEO. It’s clear from the results that there’s still a huge gulf between the leading edge of digital marketing and the everyday reality for most businesses.
Read Moread:tech London Review
ad:tech London “The world’s leading digital marketing event” hails the banner above the entrance to Olympia’s National Hall in London. Does it live up to that claim? I’m rather hoping there’s bigger and better out there, otherwise this whole internet thing may not catch on at all. Maybe San Fransisco is where ad:tech better lives up to its reputation.
Read MoreFacebook Places: A Damp Squib in the UK?
A month after it’s explosive launch in the US, Facebook Places went live to what seems to be a thoroughly underwhelmed user-base in the UK this morning.
Read MoreBattling for the soul of the digital frontier and why there’s irony in Silicon Valley’s success
The Internet is the real revolution. What we do with it is still evolving. The web and other apps that run over it, and social media in particular, are all just a means to an end.
Read MoreThink Visibility 4: Discoverability, Linkerati and Hat Burning
Changing perspective is what any conference like ThinkVis should be all about in many ways. Challenging existing ideas and perceptions to give a broader and more balanced view. Think Visibility 4 did it very well.
Read MoreLooking ahead to Think Visibility
Just three days to go until the Think Visibility conference in Leeds on 4th September. This will be my first time at the event, which by all accounts it’s one of the highlights of the digital marketing calendar here in the UK. After a pre-conference party (and pool tournament!) on Friday evening, Think Visibility kicks-off on Saturday morning with a …
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