Social Media Integration Benchmark Study: Motorcycle Live 2011
One year on from the original benchmark study, updated research into levels of social media integration show a 23% improvement, but the headline figures conceal a more complex story. The first social media integration benchmark study was published a year ago, with an interim report following six months later. Both studies looked at the exhibitors at the 2010 Motorcycle Live …
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Google Panda Concerning Property Investors
The Property Investor Show took place at London’s ExCeL last week, and on Friday morning I joined a panel of speakers in a seminar entitled “Search Engine Excellence”. The session was chaired by Ruben Martinez, Head of Search at Nestoria, and the other panelists were Kate Stinchcombe-Gillies from Holiday Lettings and Robin Wilson from Rightmove Overseas. Ruben highlighted the impact …
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Social Influence on Search Success
New research into the influence of social content sharing on search engine ranking performance reinforces the importance of integration between social media and search engine marketing activity. It’s been known since last year that “social signals” (such as tweets, likes, shares and author authority) have some degree of bearing on search engine rankings and therefore that a successful social media …
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The Positive Opportunity of Negative Feedback
The most significant theme of the seminar was the importance of being completely open about the feedback that’s received and publishing negative as well as positive reviews. By not hiding the negative, the positive is cast in a very much more realistic and favourable light.
Read MoreReview: Feefo Customer Feedback Service
The customer feedback solution that’s impressed me most in recent months is the award-winning Feefo, described as the “independent honest feedback service”.
Read MoreContent Link Sensitivity: The Chicken and the Egg
When planning a significant change to a site’s navigation and organisation of content, it’s vitally important to look at the full picture of visitor behaviour.
Read MoreSearch Reality and the Google Disconnect
Whether Google Instant will be good for users and businesses remains to be seen, but with more dominant ad space and ads served against dynamic search predictions (thereby increasing ad impressions and lowering click-through rates), might easily lead a cynical person to the conclusion that Google’s underlying agenda has more to do with advertising revenue than the benefits of speed and enhanced usability.
Read MoreThink Visibility 4: Discoverability, Linkerati and Hat Burning
Changing perspective is what any conference like ThinkVis should be all about in many ways. Challenging existing ideas and perceptions to give a broader and more balanced view. Think Visibility 4 did it very well.
Read MoreLooking ahead to Think Visibility
Just three days to go until the Think Visibility conference in Leeds on 4th September. This will be my first time at the event, which by all accounts it’s one of the highlights of the digital marketing calendar here in the UK. After a pre-conference party (and pool tournament!) on Friday evening, Think Visibility kicks-off on Saturday morning with a …
Read MoreThere’s life in the old dog yet
Since when does PageRank have anything directly to do with Adwords? I assumed the authors were referring to how PageRank accelerated the usefulness of Google’s organic results ahead of other search engines, fuelling growth and providing the user base needed to make a PPC offering like Adwords successful.
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