Social Influence on Search Success
New research into the influence of social content sharing on search engine ranking performance reinforces the importance of integration between social media and search engine marketing activity. It’s been known since last year that “social signals” (such as tweets, likes, shares and author authority) have some degree of bearing on search engine rankings and therefore that a successful social media …
Read Moread:tech London Review
ad:tech London “The world’s leading digital marketing event” hails the banner above the entrance to Olympia’s National Hall in London. Does it live up to that claim? I’m rather hoping there’s bigger and better out there, otherwise this whole internet thing may not catch on at all. Maybe San Fransisco is where ad:tech better lives up to its reputation.
Read MoreSearch Reality and the Google Disconnect
Whether Google Instant will be good for users and businesses remains to be seen, but with more dominant ad space and ads served against dynamic search predictions (thereby increasing ad impressions and lowering click-through rates), might easily lead a cynical person to the conclusion that Google’s underlying agenda has more to do with advertising revenue than the benefits of speed and enhanced usability.
Read MoreThink Visibility 4: Discoverability, Linkerati and Hat Burning
Changing perspective is what any conference like ThinkVis should be all about in many ways. Challenging existing ideas and perceptions to give a broader and more balanced view. Think Visibility 4 did it very well.
Read MoreLooking ahead to Think Visibility
Just three days to go until the Think Visibility conference in Leeds on 4th September. This will be my first time at the event, which by all accounts it’s one of the highlights of the digital marketing calendar here in the UK. After a pre-conference party (and pool tournament!) on Friday evening, Think Visibility kicks-off on Saturday morning with a …
Read MoreThere’s life in the old dog yet
Since when does PageRank have anything directly to do with Adwords? I assumed the authors were referring to how PageRank accelerated the usefulness of Google’s organic results ahead of other search engines, fuelling growth and providing the user base needed to make a PPC offering like Adwords successful.
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