Social Media Integration Benchmark Study: Motorcycle Live 2011
One year on from the original benchmark study, updated research into levels of social media integration show a 23% improvement, but the headline figures conceal a more complex story. The first social media integration benchmark study was published a year ago, with an interim report following six months later. Both studies looked at the exhibitors at the 2010 Motorcycle Live …
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Social Media Integration Interim Report: Motorcycle Live 2011
Investigating how the level of social media integration within the motorcycle industry has changed in the last six months. In November last year I published a social media integration benchmark study that looked at how exhibitors at the 2010 Carole Nash Motorcycle Live show were getting to grips with social media. The aim of the research project was to benchmark …
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Google Analytics Integration Benchmark Study: Outdoors Show 2011
This latest benchmark study looked at the websites of 138 exhibitors at The Outdoors Show and found that 27.5% did not have Google Analytics tracking installed.
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Social Media Integration: Priorities for 2011
Website integration and customer dialogue are the top priorities in 2011 among a group of social media decision-makers surveyed by Jeremiah Owyang.
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