JUMP Back In
Kudos to Econsultancy for the open, honest and proactive way they were able to respond. A great example of customer service and reputation management in a social media context.
Read MoreJUMP Overboard
Billed as being “all about joining up online and offline marketing to get better results”, JUMP was aimed squarely at both digital and offline marketers. The day combined a packed conference schedule with exhibition stands from solution providers and the opportunity to network with industry peers. Running across five tracks, the conference agenda featured presentations from many high-profile names from leading brands. But did JUMP deliver the value it promised?
Read MoreRetrospective: Search moves up a gear
Retrospective: It has never been so important to understand how best to harness the latest technologies and integrate these to optimise marketing campaigns. While this is both exciting and daunting, if done well you’ll see your results rocket. We’ve had the initial adrenalin rush of search marketing, now is the time for the rethink.
Read MoreBattling for the soul of the digital frontier and why there’s irony in Silicon Valley’s success
The Internet is the real revolution. What we do with it is still evolving. The web and other apps that run over it, and social media in particular, are all just a means to an end.
Read MoreThe Emperor’s New Clothes
When a senior executive leaves a company for pastures new, although the task of finding a suitable replacement can be a little torturous, it’s always a huge opportunity. More often than not, fresh blood brings with it new ideas and a different perspective that has a positive impact on staff, performance and the development of a business in general. Assuming …
Read MoreThe 4Ds of Making Decisions by Committee
Decision-making that’s compromised because of reliance on any kind of management committee can put a business at a significant competitive disadvantage, and never more so than when it comes to decisions about digital marketing and social media in particular.
Read More
