Social Media Integration Benchmark Study: Motorcycle Live 2011
One year on from the original benchmark study, updated research into levels of social media integration show a 23% improvement, but the headline figures conceal a more complex story. The first social media integration benchmark study was published a year ago, with an interim report following six months later. Both studies looked at the exhibitors at the 2010 Motorcycle Live …
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Social Influence on Search Success
New research into the influence of social content sharing on search engine ranking performance reinforces the importance of integration between social media and search engine marketing activity. It’s been known since last year that “social signals” (such as tweets, likes, shares and author authority) have some degree of bearing on search engine rankings and therefore that a successful social media …
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Social Media Integration Interim Report: Motorcycle Live 2011
Investigating how the level of social media integration within the motorcycle industry has changed in the last six months. In November last year I published a social media integration benchmark study that looked at how exhibitors at the 2010 Carole Nash Motorcycle Live show were getting to grips with social media. The aim of the research project was to benchmark …
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The Art of Insight: Interview with Adi Clark of the NEC Group
Adi Clark, Head of Insight at the NEC Group, shares his passion for analytics and sheds light on the value of predictive modelling and how using analytics can deliver real commercial benefits.
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Google Analytics Integration Benchmark Study: Outdoors Show 2011
This latest benchmark study looked at the websites of 138 exhibitors at The Outdoors Show and found that 27.5% did not have Google Analytics tracking installed.
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Infinity Tracking: An Interview with Paul Walsh
Effective, scalable, call tracking is something that has long been the missing piece of the web analytics puzzle, so I was delighted that Paul agreed to explain the Infinity Tracking solution in this interview. Infinity Tracking provides a tangible way of helping attribute the marketing source, where customers may begin their search online but convert offline by telephone, allowing a client to truly understand the true ROI of their online channels.
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Social Media Integration: Priorities for 2011
Website integration and customer dialogue are the top priorities in 2011 among a group of social media decision-makers surveyed by Jeremiah Owyang.
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