Google Panda Concerning Property Investors
The Property Investor Show took place at London’s ExCeL last week, and on Friday morning I joined a panel of speakers in a seminar entitled “Search Engine Excellence”. The session was chaired by Ruben Martinez, Head of Search at Nestoria, and the other panelists were Kate Stinchcombe-Gillies from Holiday Lettings and Robin Wilson from Rightmove Overseas. Ruben highlighted the impact …
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Social Influence on Search Success
New research into the influence of social content sharing on search engine ranking performance reinforces the importance of integration between social media and search engine marketing activity. It’s been known since last year that “social signals” (such as tweets, likes, shares and author authority) have some degree of bearing on search engine rankings and therefore that a successful social media …
Read MoreRetrospective: Search moves up a gear
Retrospective: It has never been so important to understand how best to harness the latest technologies and integrate these to optimise marketing campaigns. While this is both exciting and daunting, if done well you’ll see your results rocket. We’ve had the initial adrenalin rush of search marketing, now is the time for the rethink.
Read Moread:tech London Review
ad:tech London “The world’s leading digital marketing event” hails the banner above the entrance to Olympia’s National Hall in London. Does it live up to that claim? I’m rather hoping there’s bigger and better out there, otherwise this whole internet thing may not catch on at all. Maybe San Fransisco is where ad:tech better lives up to its reputation.
Read MoreSearch Reality and the Google Disconnect
Whether Google Instant will be good for users and businesses remains to be seen, but with more dominant ad space and ads served against dynamic search predictions (thereby increasing ad impressions and lowering click-through rates), might easily lead a cynical person to the conclusion that Google’s underlying agenda has more to do with advertising revenue than the benefits of speed and enhanced usability.
Read MoreThere’s life in the old dog yet
Since when does PageRank have anything directly to do with Adwords? I assumed the authors were referring to how PageRank accelerated the usefulness of Google’s organic results ahead of other search engines, fuelling growth and providing the user base needed to make a PPC offering like Adwords successful.
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