Social Media Integration Benchmark Study: Motorcycle Live 2011
One year on from the original benchmark study, updated research into levels of social media integration show a 23% improvement, but the headline figures conceal a more complex story. The first social media integration benchmark study was published a year ago, with an interim report following six months later. Both studies looked at the exhibitors at the 2010 Motorcycle Live …
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Web Analytics at the Event & Exhibiting Show
The Event & Exhibiting Show, organised by F2F Events, is running at the Business Design Centre in Islington today and tomorrow. I was delighted to be invited to take part in their digital marketing seminar programme and to deliver a presentation on the value of insight that can be gained from an integrated, hands-on, approach to web analytics. Here are …
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The Art of Insight: Interview with Adi Clark of the NEC Group
Adi Clark, Head of Insight at the NEC Group, shares his passion for analytics and sheds light on the value of predictive modelling and how using analytics can deliver real commercial benefits.
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Google Analytics Integration Benchmark Study: Outdoors Show 2011
This latest benchmark study looked at the websites of 138 exhibitors at The Outdoors Show and found that 27.5% did not have Google Analytics tracking installed.
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Infinity Tracking: An Interview with Paul Walsh
Effective, scalable, call tracking is something that has long been the missing piece of the web analytics puzzle, so I was delighted that Paul agreed to explain the Infinity Tracking solution in this interview. Infinity Tracking provides a tangible way of helping attribute the marketing source, where customers may begin their search online but convert offline by telephone, allowing a client to truly understand the true ROI of their online channels.
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Web Analytics: The Value of Insight
The great and the good from the live events industry gathered at ExCeL in London yesterday for the fifth AEO Marketing Forum – a peer-to-peer networking event for event marketing professionals run by the Association of Event Organisers. Chaired by Rob Nathan, Marketing Director at Media 10 and the guy responsible for turning around the fortunes of the iconic Ideal …
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