Social Media Integration Benchmark Study: Motorcycle Live 2011
One year on from the original benchmark study, updated research into levels of social media integration show a 23% improvement, but the headline figures conceal a more complex story. The first social media integration benchmark study was published a year ago, with an interim report following six months later. Both studies looked at the exhibitors at the 2010 Motorcycle Live …
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Google Panda Concerning Property Investors
The Property Investor Show took place at London’s ExCeL last week, and on Friday morning I joined a panel of speakers in a seminar entitled “Search Engine Excellence”. The session was chaired by Ruben Martinez, Head of Search at Nestoria, and the other panelists were Kate Stinchcombe-Gillies from Holiday Lettings and Robin Wilson from Rightmove Overseas. Ruben highlighted the impact …
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Web Analytics at the Event & Exhibiting Show
The Event & Exhibiting Show, organised by F2F Events, is running at the Business Design Centre in Islington today and tomorrow. I was delighted to be invited to take part in their digital marketing seminar programme and to deliver a presentation on the value of insight that can be gained from an integrated, hands-on, approach to web analytics. Here are …
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Social Media Integration Interim Report: Motorcycle Live 2011
Investigating how the level of social media integration within the motorcycle industry has changed in the last six months. In November last year I published a social media integration benchmark study that looked at how exhibitors at the 2010 Carole Nash Motorcycle Live show were getting to grips with social media. The aim of the research project was to benchmark …
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Google Analytics Integration Benchmark Study: Outdoors Show 2011
This latest benchmark study looked at the websites of 138 exhibitors at The Outdoors Show and found that 27.5% did not have Google Analytics tracking installed.
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The Positive Opportunity of Negative Feedback
The most significant theme of the seminar was the importance of being completely open about the feedback that’s received and publishing negative as well as positive reviews. By not hiding the negative, the positive is cast in a very much more realistic and favourable light.
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Web Analytics: The Value of Insight
The great and the good from the live events industry gathered at ExCeL in London yesterday for the fifth AEO Marketing Forum – a peer-to-peer networking event for event marketing professionals run by the Association of Event Organisers. Chaired by Rob Nathan, Marketing Director at Media 10 and the guy responsible for turning around the fortunes of the iconic Ideal …
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Social Media Integration Benchmark Study: Motorcycle Live 2010
The research project aimed to benchmark the level of social media integration within the motorcycle industry and provide a general barometer of social media adoption in the UK. 65% of businesses have no social media integration and only 20% have implemented on-page SEO. It’s clear from the results that there’s still a huge gulf between the leading edge of digital marketing and the everyday reality for most businesses.
Read MoreJUMP Back In
Kudos to Econsultancy for the open, honest and proactive way they were able to respond. A great example of customer service and reputation management in a social media context.
Read MoreJUMP Overboard
Billed as being “all about joining up online and offline marketing to get better results”, JUMP was aimed squarely at both digital and offline marketers. The day combined a packed conference schedule with exhibition stands from solution providers and the opportunity to network with industry peers. Running across five tracks, the conference agenda featured presentations from many high-profile names from leading brands. But did JUMP deliver the value it promised?
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