Social Media Integration Benchmark Study: Motorcycle Live 2011
One year on from the original benchmark study, updated research into levels of social media integration show a 23% improvement, but the headline figures conceal a more complex story. The first social media integration benchmark study was published a year ago, with an interim report following six months later. Both studies looked at the exhibitors at the 2010 Motorcycle Live …
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Google Panda Concerning Property Investors
The Property Investor Show took place at London’s ExCeL last week, and on Friday morning I joined a panel of speakers in a seminar entitled “Search Engine Excellence”. The session was chaired by Ruben Martinez, Head of Search at Nestoria, and the other panelists were Kate Stinchcombe-Gillies from Holiday Lettings and Robin Wilson from Rightmove Overseas. Ruben highlighted the impact …
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Web Analytics at the Event & Exhibiting Show
The Event & Exhibiting Show, organised by F2F Events, is running at the Business Design Centre in Islington today and tomorrow. I was delighted to be invited to take part in their digital marketing seminar programme and to deliver a presentation on the value of insight that can be gained from an integrated, hands-on, approach to web analytics. Here are …
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Social Influence on Search Success
New research into the influence of social content sharing on search engine ranking performance reinforces the importance of integration between social media and search engine marketing activity. It’s been known since last year that “social signals” (such as tweets, likes, shares and author authority) have some degree of bearing on search engine rankings and therefore that a successful social media …
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Social Media Integration Interim Report: Motorcycle Live 2011
Investigating how the level of social media integration within the motorcycle industry has changed in the last six months. In November last year I published a social media integration benchmark study that looked at how exhibitors at the 2010 Carole Nash Motorcycle Live show were getting to grips with social media. The aim of the research project was to benchmark …
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Google Analytics Integration Benchmark Study: Outdoors Show 2011
This latest benchmark study looked at the websites of 138 exhibitors at The Outdoors Show and found that 27.5% did not have Google Analytics tracking installed.
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Infinity Tracking: An Interview with Paul Walsh
Effective, scalable, call tracking is something that has long been the missing piece of the web analytics puzzle, so I was delighted that Paul agreed to explain the Infinity Tracking solution in this interview. Infinity Tracking provides a tangible way of helping attribute the marketing source, where customers may begin their search online but convert offline by telephone, allowing a client to truly understand the true ROI of their online channels.
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The Positive Opportunity of Negative Feedback
The most significant theme of the seminar was the importance of being completely open about the feedback that’s received and publishing negative as well as positive reviews. By not hiding the negative, the positive is cast in a very much more realistic and favourable light.
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Social Media Integration Benchmark Study: Motorcycle Live 2010
The research project aimed to benchmark the level of social media integration within the motorcycle industry and provide a general barometer of social media adoption in the UK. 65% of businesses have no social media integration and only 20% have implemented on-page SEO. It’s clear from the results that there’s still a huge gulf between the leading edge of digital marketing and the everyday reality for most businesses.
Read MoreReview: Feefo Customer Feedback Service
The customer feedback solution that’s impressed me most in recent months is the award-winning Feefo, described as the “independent honest feedback service”.
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