The Positive Opportunity of Negative Feedback
The most significant theme of the seminar was the importance of being completely open about the feedback that’s received and publishing negative as well as positive reviews. By not hiding the negative, the positive is cast in a very much more realistic and favourable light.
Read MoreReview: Feefo Customer Feedback Service
The customer feedback solution that’s impressed me most in recent months is the award-winning Feefo, described as the “independent honest feedback service”.
Read MoreContent Link Sensitivity: The Chicken and the Egg
When planning a significant change to a site’s navigation and organisation of content, it’s vitally important to look at the full picture of visitor behaviour.
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