Social Media Integration Interim Report: Motorcycle Live 2011
Investigating how the level of social media integration within the motorcycle industry has changed in the last six months. In November last year I published a social media integration benchmark study that looked at how exhibitors at the 2010 Carole Nash Motorcycle Live show were getting to grips with social media. The aim of the research project was to benchmark …
Read MoreRetrospective: Search moves up a gear
Retrospective: It has never been so important to understand how best to harness the latest technologies and integrate these to optimise marketing campaigns. While this is both exciting and daunting, if done well you’ll see your results rocket. We’ve had the initial adrenalin rush of search marketing, now is the time for the rethink.
Read MoreSearch Reality and the Google Disconnect
Whether Google Instant will be good for users and businesses remains to be seen, but with more dominant ad space and ads served against dynamic search predictions (thereby increasing ad impressions and lowering click-through rates), might easily lead a cynical person to the conclusion that Google’s underlying agenda has more to do with advertising revenue than the benefits of speed and enhanced usability.
Read MoreBattling for the soul of the digital frontier and why there’s irony in Silicon Valley’s success
The Internet is the real revolution. What we do with it is still evolving. The web and other apps that run over it, and social media in particular, are all just a means to an end.
Read MoreThe 4Ds of Making Decisions by Committee
Decision-making that’s compromised because of reliance on any kind of management committee can put a business at a significant competitive disadvantage, and never more so than when it comes to decisions about digital marketing and social media in particular.
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