Social Media Integration Benchmark Study: Motorcycle Live 2011
One year on from the original benchmark study, updated research into levels of social media integration show a 23% improvement, but the headline figures conceal a more complex story. The first social media integration benchmark study was published a year ago, with an interim report following six months later. Both studies looked at the exhibitors at the 2010 Motorcycle Live …
Read More
Gambling with Digital Recruitment
The January issue of Recruitment Consultant magazine asks what recruiters can learn from the digital recruitment sins of in-house teams? Iain Harper explains and highlights the virtues of digital recruitment facilitation.
Read More
Social Media Integration Benchmark Study: Motorcycle Live 2010
The research project aimed to benchmark the level of social media integration within the motorcycle industry and provide a general barometer of social media adoption in the UK. 65% of businesses have no social media integration and only 20% have implemented on-page SEO. It’s clear from the results that there’s still a huge gulf between the leading edge of digital marketing and the everyday reality for most businesses.
Read More
Review: Feefo Customer Feedback Service
The customer feedback solution that’s impressed me most in recent months is the award-winning Feefo, described as the “independent honest feedback service”.
Read MoreThe 7 Deadly Sins of Digital Recruitment
When recruiting for senior digital marketing roles, businesses often fall into the traps of poor specification, false expectations, ineffective advertising, blind shortlisting, weak questioning, comprehension failure and decision rush.
Read More
