Digital Marketing Recruitment Facilitation

Asking the right questions. Understanding the answers. Sorting the wheat from the chaff.

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Facilitation from an impartial ‘expert interpreter’ during candidate selection for senior digital marketing roles reduces risk for recruiters and gives applicants a fairer chance to shine.

Recruitment facilitation is a consultancy service for HR and Executive Management teams recruiting for senior digital marketing personnel and wider management roles where digital marketing knowledge is essential.

It’s also a great opportunity for recruitment agents to add value to their existing client relationships while generating supplementary revenue from Heartwood Digital’s lead referral scheme.

The fundamental challenge facing businesses trying to find a Head of Digital Marketing, E-commerce Manager, or a digital-savvy Marketing Director, is that digital marketing is a specialist discipline beyond the experience of most management teams.

Our research has indicated that as many as 90% of digital marketing vacancies are advertised with inaccurate and misleading job descriptions, and as our case studies on the recruitment of a Head of Digital Marketing and a Marketing Director demonstrate, the absence of digital marketing insight leaves businesses at risk of the seven traps of digital recruitment, which can have costly and damaging consequences.

The Seven Traps of Digital Recruitment

  • Poor Specification
  • False Expectations
  • Ineffective Advertising
  • Blind Shortlisting
  • Weak Questioning
  • Comprehension Failure
  • Decision Rush

Objective and impartial recruitment facilitation helps management and HR teams avoid those pitfalls by answering four basic questions:

  • What digital marketing skills and experience are required for this role?

  • How can we evaluate applicants’ skills and experience to select a shortlist?

  • What digital marketing-specific interview questions do we need to use?

  • How do we evaluate candidates’ responses to those questions?

Digital marketing recruitment facilitation consists of three distinct, but closely-related, services:

Digital Role Specification

On-site evaluation of business objectives, digital marketing activity, existing team structure/skills, budget, and draft job description.

Deliverable:
Person and role specifications.

Service Fee: £600
Referral Reward: £150

Order or Refer

Application Evaluation

Off-site review of applicant CVs for filtering and interview selection purposes.

Deliverable:
Summary appraisal report with interview selection recommendations.

Service Fee: £400
Referral Reward: £100

Order or Refer

Expert Interviewer

On-site participation in candidate interviews to investigate and interpret specific digital marketing experience.

Deliverable:
Candidate summary report with shortlist recommendations.

Service Fee: £700 per interview day
Referral Reward: £175 per interview day

Order or Refer