The successful integration of digital marketing takes insight, planning and the effective co-ordination of resources and communication.
The phrase ‘integrated digital marketing’ applies to the overall integration of digital marketing within a business and also to the integration between specific promotional activities, such as search engine optimisation and social media marketing. By the same token, digital marketing integration management can be used in either context to support management and digital marketing teams successfully implement a defined strategy.
The service is highly dynamic and adapts to client requirements as they evolve, sometimes with the support of executive briefings and contextual training. A good example of the way it can be used is the briefing and specification of new projects, managing tender processes, providing impartial supplier evaluation, and final implementation project management.