Digital Marketing Executive Briefings

High-level insights delivered in context with your business.

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Executive briefings help senior managers and business owners understand the commercial implications of rapidly developing digital marketing trends.

Digital marketing is uniquely challenging for most senior management teams for three significant reasons:

  1. Digital marketing ‘inflicts’ change on how businesses operate, how they compete and how they communicate with customers.
  2. The dynamics of digital marketing and its relationship with conventional business processes are completely unfamiliar (and often mistakenly dismissed as “techie”).
  3. The rate of growth and technological development evident in digital marketing is unprecedented. For example, while it took television three decades to reach an audience of 50 million, it took Twitter just two years.

Executive Briefings explain digital marketing concepts, summarise key trends and highlight business integration, resource and management implications.

Delivered on-site in convenient one hour sessions, Executive Briefings cover a wide range of subjects, including:

  • Search Engines
    • Search Engine Optimisation (SEO)
    • Pay-per-Click Advertising (PPC)
  • Performance
    • Engagement and Conversion
    • Retention and Recommendation
  • Social Media
    • Market Engagement
    • Reputation Management
  • Reporting
    • Monitoring and Measurement
    • Analysis and Action
  • Email
    • Sales vs Customer Service
    • Targeting and Personalisation

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