Digital publishing exploits the rapidly growing eBook market to reach a global audience of eReader and Tablet users without the prohibitive costs and other barriers to entry of traditional print publishing.
By the end of 2010, eBook sales accounted for 6% of the consumer book market in the US and 3% in the UK, with industry analysts predicting an eBook market share of 50% within five years.
This growth is being driven by the soaring popularity of media tablets like the Apple iPad and Samsung’s Galaxy Tab, as well as the convenience of eReaders such as the Amazon Kindle, which by the end of 2010 had achieved a market share of over 48%. According to research by the IDC, global eReader sales grew by 40% in the third quarter of 2010 and more than doubled again in the fourth quarter, contributing to annual sales totaling 12.8 million units.
eBook Conversion and Digital Publishing
Heartwood Digital’s eBook conversion and publishing services focus on optimising the quality of the eBooks we produce in order to maximise sales revenue and enhance our authors’ brand equity. We advise on eBook pricing and the most appropriate publishing channels to use, as well of course as eBook promotion as part of an integrated digital marketing strategy. The specific stages of digital publishing include:
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Manuscript formatting
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Image selection
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Manuscript conversion
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eBook proofing
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eBook publishing
Examples of the quality-focused approach we take with eBook publishing include Into Africa, Under Asian Skies, Distant Suns and Tortillas to Totems by adventure motorcycle travel author Sam Manicom.