Contextual training supports your digital marketing team and develops business-wide confidence in digital marketing integration.
Our digital marketing training services help organisations convert challenging issues into opportunities for growth.
Speed of Change
Keeping track of rapidly developing digital trends, and understanding best practice, can be an uphill struggle for digital marketing teams immersed in the demands of managing and promoting their website with finite resources. Left unchecked, this can quickly leave a business vulnerable to competitive ‘surprises’ and out of touch with the expectations of its market.
Mutual Understanding
Your digital marketing team knows about digital marketing. They do ‘web stuff’ and they probably make it look easy. They also have a pretty good understanding of what their colleagues do in other departments, because other departments deal with things that everybody roughly understands, like sales, purchasing, customer service and finance. Their colleagues, however, rarely have the same intuitive grasp of digital marketing, because it’s new, it follows different rules and uses a foreign vocabulary. Allowing a digital marketing team to remain isolated and unsupported like this can be very damaging. It inevitably leads to difficulties in communication, business inefficiency, reduced competitiveness and it can be demotivating for all concerned.
Opportunities for Growth
Supporting digital marketing teams with expert guidance, that shortcuts the research and learning process, saves precious time and accelerates adoption and integration. It ensures the implications of trends are fully understood and that current best practice is followed appropriately. Communication and efficiency are improved by helping other business teams gain a broader appreciation of digital marketing’s role and its relevance to them directly.
A Contextual Approach to Learning
Traditional classroom-style training is an effective way for staff to acquire generic theoretical knowledge about a given subject, but theory needs to be interpreted and applied in practice to be valuable. Contextual training takes an approach to learning based on problem-solving in direct context with your business, your resources and your objectives.
Contextual Training for Digital Marketers
How can we improve the conversion rates of our email campaigns?
Our social media activity absorbs too much time. How can we manage it more effectively?
How can we use segmentation to better understand visitor behaviour?
Contextual Training for Business Teams
How cost effective is digital compared to traditional marketing?
We don’t want our website to link to other sites. It will encourage customers to leave.
Can social media help us provide better customer service?