Business mentoring for public relations, design, advertising and web agencies in the profitable application and integration of digital marketing.
If you run an agency providing creative, media, or web services, you’ll already understand the significance of digital marketing for you and your clients. It goes without saying that having a strategy for making optimum use of digital marketing for your own promotion is critical.
The real challenge (even for web agencies who have a head-start) is how to achieve a manageable level of digital marketing integration with your services that adds value to your clients. A change of mindset is required. It’s less about ‘campaigns’ and much more about ‘integration’, ‘sustained activity’ and ‘relationships’.
Here are two examples of very common scenarios where digital marketing mentoring could benefit both the agency and their clients:
The PR Brief…
You’re a PR agency with a solid reputation in brand positioning and media relations. A loyal client you’ve been working with for a while is really happy with how you’ve raised their profile in the press and with the way you managed a recent product launch.
Then they call you to complain.
They feel like you’ve let them down because none of that great press coverage has resulted in more links to their website and you didn’t tell them about what customers were asking for on Facebook.
What do you do to retain the client and protect your reputation? How do you avoid this situation happening again?
The Web Design Brief…
You’re a web design and development agency with a growing client list and some really talented creative and technical staff. You’ve produced award-winning websites for well-known retail brands and you’re respected by your industry peers.
Your services list mentions SEO, PPC and Social Media.
Your clients take it for granted that you’ve got those things covered, that their websites are fully ‘optimised’ and that you’re managing their reputations in social media.
How do you manage clients’ expectations of what for you is non-core activity? How should you be offering digital marketing services?
