Digital marketing consultancy exploits the benefits of creative integration to successfully manage change.
Change can be planned and proactive, but very often it’s forced and reactive. Whichever way it comes about, change catalysed by the digital environment, and by social media in particular, is rapid and laced with commercial opportunity and risk.
Integration consultancy provides insight and advice about managing change to minimise risk and maximise opportunity, in terms of both the overall integration of digital marketing within a business and the integration between specific digital marketing activities.
Based on our experience with search engine marketing, social media marketing, email marketing, user experience optimisation and web analytics, Heartwood Digital offers integrated digital marketing consultancy services in six key areas:
Strategy Development
Developing a pragmatic strategy, with achievable goals and a defined framework for implementation, is the vital first step along the path to fulfilling the commercial potential of integrated digital marketing.
Integration Management
The successful integration of digital marketing takes insight, planning and the effective co-ordination of resources and communication.
Executive Briefings
Executive briefings help senior managers and business owners understand the commercial implications of rapidly developing digital marketing trends.
Recruitment Facilitation
Facilitation from an impartial ‘expert interpreter’ during candidate selection for senior digital marketing roles reduces risk for recruiters and gives applicants a fairer chance to shine.
Contextual Training
Contextual training supports your digital marketing team and develops business-wide confidence in digital marketing integration.
Agency Mentoring
Business mentoring for public relations, design, advertising and web agencies in the profitable application and integration of digital marketing.
