Built on the success, and occasional failure, of many hundreds of digital projects, our experience has been growing since the early days of the commercial Web.
Only four years after the birth of the public Web, 1995 was the year ‘web marketing’ and ‘e-commerce’ were recognised as commercial realities. Amazon and eBay both launched that year, and there were still another three years of life before Google. Much has changed since then with the evolution of Web 2.0, the growth in mobile Internet access and the social media revolution. One thing that’s remained constant, however, is the benefit to be gained from effective integration.
The knowledge, skills and expertise behind Heartwood Digital have helped businesses in a wide range of sectors to exploit the Internet’s marketing potential. Although our experience is broad, encompassing disciplines as diverse as web design, affiliate marketing, display advertising and smartphone app development, the areas of expertise most relevant to our consultancy services are as follows:
Search Engine Marketing
Search engine marketing combines search engine optimisation (SEO) and pay-per-click (PPC) search engine advertising to deliver highly targeted visitors to your digital content.
Social Media Marketing
Social media marketing is about creating connections, adding value in conversations and earning your place in consumer-generated digital content.
Email Marketing
Email marketing is a powerful and dynamic way of reaching your target audience with engaging one-to-one communication that reinforces brand values, encourages loyalty and invites direct interaction with your digital content.
User Experience Optimisation
User experience optimisation simplifies the complex. And does it with style.
Web Analytics
Web analytics supports your entire digital marketing strategy with objective insight into performance and the behaviour of your target audience.