There’s life in the old dog yet
Since when does PageRank have anything directly to do with Adwords? I assumed the authors were referring to how PageRank accelerated the usefulness of Google’s organic results ahead of other search engines, fuelling growth and providing the user base needed to make a PPC offering like Adwords successful.
Read MoreThe Emperor’s New Clothes
When a senior executive leaves a company for pastures new, although the task of finding a suitable replacement can be a little torturous, it’s always a huge opportunity. More often than not, fresh blood brings with it new ideas and a different perspective that has a positive impact on staff, performance and the development of a business in general. Assuming …
Read MoreThe 4Ds of Making Decisions by Committee
Decision-making that’s compromised because of reliance on any kind of management committee can put a business at a significant competitive disadvantage, and never more so than when it comes to decisions about digital marketing and social media in particular.
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