Why eBook Conversion Practices Are Failing Readers
As mainstream publishers and self-publishing authors rush to jump on the eBook bandwagon, taking short cuts with eBook conversion is producing sub-standard work that fails eager readers.
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Social Media Integration Benchmark Study: Motorcycle Live 2011
One year on from the original benchmark study, updated research into levels of social media integration show a 23% improvement, but the headline figures conceal a more complex story. The first social media integration benchmark study was published a year ago, with an interim report following six months later. Both studies looked at the exhibitors at the 2010 Motorcycle Live …
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Google Panda Concerning Property Investors
The Property Investor Show took place at London’s ExCeL last week, and on Friday morning I joined a panel of speakers in a seminar entitled “Search Engine Excellence”. The session was chaired by Ruben Martinez, Head of Search at Nestoria, and the other panelists were Kate Stinchcombe-Gillies from Holiday Lettings and Robin Wilson from Rightmove Overseas. Ruben highlighted the impact …
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Web Analytics at the Event & Exhibiting Show
The Event & Exhibiting Show, organised by F2F Events, is running at the Business Design Centre in Islington today and tomorrow. I was delighted to be invited to take part in their digital marketing seminar programme and to deliver a presentation on the value of insight that can be gained from an integrated, hands-on, approach to web analytics. Here are …
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Emperor’s New Clothes
The July issue of Recruitment Consultant magazine includes an article on page 18 by Iain Harper about the benefits of recruitment facilitation. The full article is republished below:
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Social Influence on Search Success
New research into the influence of social content sharing on search engine ranking performance reinforces the importance of integration between social media and search engine marketing activity. It’s been known since last year that “social signals” (such as tweets, likes, shares and author authority) have some degree of bearing on search engine rankings and therefore that a successful social media …
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Social Media Integration Interim Report: Motorcycle Live 2011
Investigating how the level of social media integration within the motorcycle industry has changed in the last six months. In November last year I published a social media integration benchmark study that looked at how exhibitors at the 2010 Carole Nash Motorcycle Live show were getting to grips with social media. The aim of the research project was to benchmark …
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Gambling with Digital Recruitment
The January issue of Recruitment Consultant magazine asks what recruiters can learn from the digital recruitment sins of in-house teams? Iain Harper explains and highlights the virtues of digital recruitment facilitation.
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Hire Marshal: A Smarter Approach To Digital Recruitment
Hire Marshal is a web application designed to make the evaluation stage of recruitment more effective and efficient and is an ideal compliment to a facilitated approach that’s relevant to both recruiters and their agencies. Hire Marshal gives you an easy way of creating application forms for recruitment. Multiple reviewers can then score applicants and decide collaboratively who to interview.
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The Art of Insight: Interview with Adi Clark of the NEC Group
Adi Clark, Head of Insight at the NEC Group, shares his passion for analytics and sheds light on the value of predictive modelling and how using analytics can deliver real commercial benefits.
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