Social Media Integration Benchmark Study: Motorcycle Live 2011 0
One year on from the original benchmark study, updated research into levels of social media integration show a 23% improvement, but the headline figures conceal a more complex story. The first social media integration benchmark study was published a year ago, with an interim report following six months later. Both studies looked at the exhibitors …
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Google Panda Concerning Property Investors 0
The Property Investor Show took place at London’s ExCeL last week, and on Friday morning I joined a panel of speakers in a seminar entitled “Search Engine Excellence”. The session was chaired by Ruben Martinez, Head of Search at Nestoria, and the other panelists were Kate Stinchcombe-Gillies from Holiday Lettings and Robin Wilson from Rightmove …
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Web Analytics at the Event & Exhibiting Show 0
The Event & Exhibiting Show, organised by F2F Events, is running at the Business Design Centre in Islington today and tomorrow. I was delighted to be invited to take part in their digital marketing seminar programme and to deliver a presentation on the value of insight that can be gained from an integrated, hands-on, approach …
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Social Influence on Search Success 0
New research into the influence of social content sharing on search engine ranking performance reinforces the importance of integration between social media and search engine marketing activity. It’s been known since last year that “social signals” (such as tweets, likes, shares and author authority) have some degree of bearing on search engine rankings and therefore …
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Social Media Integration Interim Report: Motorcycle Live 2011 0
Investigating how the level of social media integration within the motorcycle industry has changed in the last six months. In November last year I published a social media integration benchmark study that looked at how exhibitors at the 2010 Carole Nash Motorcycle Live show were getting to grips with social media. The aim of the …
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Hire Marshal: A Smarter Approach To Digital Recruitment 0
Hire Marshal is a web application designed to make the evaluation stage of recruitment more effective and efficient and is an ideal compliment to a facilitated approach that’s relevant to both recruiters and their agencies. Hire Marshal gives you an easy way of creating application forms for recruitment. Multiple reviewers can then score applicants and decide collaboratively who to interview.
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