Social Media Integration Benchmark Study: Motorcycle Live 2011
One year on from the original benchmark study, updated research into levels of social media integration show a 23% improvement, but the headline figures conceal a more complex story. The first social media integration benchmark study was published a year ago, with an interim report following six months later. Both studies looked at the exhibitors at the 2010 Motorcycle Live …
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Google Panda Concerning Property Investors
The Property Investor Show took place at London’s ExCeL last week, and on Friday morning I joined a panel of speakers in a seminar entitled “Search Engine Excellence”. The session was chaired by Ruben Martinez, Head of Search at Nestoria, and the other panelists were Kate Stinchcombe-Gillies from Holiday Lettings and Robin Wilson from Rightmove Overseas. Ruben highlighted the impact …
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Social Influence on Search Success
New research into the influence of social content sharing on search engine ranking performance reinforces the importance of integration between social media and search engine marketing activity. It’s been known since last year that “social signals” (such as tweets, likes, shares and author authority) have some degree of bearing on search engine rankings and therefore that a successful social media …
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The Positive Opportunity of Negative Feedback
The most significant theme of the seminar was the importance of being completely open about the feedback that’s received and publishing negative as well as positive reviews. By not hiding the negative, the positive is cast in a very much more realistic and favourable light.
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Social Media Integration Benchmark Study: Motorcycle Live 2010
The research project aimed to benchmark the level of social media integration within the motorcycle industry and provide a general barometer of social media adoption in the UK. 65% of businesses have no social media integration and only 20% have implemented on-page SEO. It’s clear from the results that there’s still a huge gulf between the leading edge of digital marketing and the everyday reality for most businesses.
Read MoreReview: Feefo Customer Feedback Service
The customer feedback solution that’s impressed me most in recent months is the award-winning Feefo, described as the “independent honest feedback service”.
Read MoreContent Link Sensitivity: The Chicken and the Egg
When planning a significant change to a site’s navigation and organisation of content, it’s vitally important to look at the full picture of visitor behaviour.
Read MoreJUMP Back In
Kudos to Econsultancy for the open, honest and proactive way they were able to respond. A great example of customer service and reputation management in a social media context.
Read MoreJUMP Overboard
Billed as being “all about joining up online and offline marketing to get better results”, JUMP was aimed squarely at both digital and offline marketers. The day combined a packed conference schedule with exhibition stands from solution providers and the opportunity to network with industry peers. Running across five tracks, the conference agenda featured presentations from many high-profile names from leading brands. But did JUMP deliver the value it promised?
Read MoreRetrospective: Search moves up a gear
Retrospective: It has never been so important to understand how best to harness the latest technologies and integrate these to optimise marketing campaigns. While this is both exciting and daunting, if done well you’ll see your results rocket. We’ve had the initial adrenalin rush of search marketing, now is the time for the rethink.
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