For wine growers and merchants alike, having a robust e-commerce strategy supported by effective and deeply integrated digital marketing is critical to brand development and business growth.
The wine and spirits sector is of course highly competitive when it comes to product range, quality and price, but also in terms of customer care, added-value services and meeting the insatiable consumer demand for wine-related digital content.
Consulting on strategy development, Heartwood Digital’s work in the wine and spirits industry is often focussed on improving e-commerce performance through user experience optimisation.
Fundamental to that process is the objective analysis of web analytics and business data, together with finding creative ways to generate and deliver engaging digital content.
Utilising contextual training for a client’s staff where appropriate, our guidance regarding integration management enables management teams to gain better results from their search engine marketing and email marketing campaigns, as well as finding viable ways to resource social media marketing effectively.
Lead consultant Iain Harper spent three years working as the Head of Digital Marketing at The Wine Society and holds the WSET Advanced Certificate in wines and spirits. This industry-specific insight and understanding is invaluable during the consultancy process, particularly in relation to successful business integration.
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Clients from the wine and spirits industry with whom Heartwood Digital has consulted include the leading wine auction site Bid for Wine, Australian wine merchants Wine People and The Australian Wine, as well as Laithwaites Wine in Hong Kong.
