Google Analytics Integration Benchmark Study: Outdoors Show 2011
This latest benchmark study looked at the websites of 138 exhibitors at The Outdoors Show and found that 27.5% did not have Google Analytics tracking installed.
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Infinity Tracking: An Interview with Paul Walsh
Effective, scalable, call tracking is something that has long been the missing piece of the web analytics puzzle, so I was delighted that Paul agreed to explain the Infinity Tracking solution in this interview. Infinity Tracking provides a tangible way of helping attribute the marketing source, where customers may begin their search online but convert offline by telephone, allowing a client to truly understand the true ROI of their online channels.
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The Positive Opportunity of Negative Feedback
The most significant theme of the seminar was the importance of being completely open about the feedback that’s received and publishing negative as well as positive reviews. By not hiding the negative, the positive is cast in a very much more realistic and favourable light.
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