Web Analytics: The Value of Insight
The great and the good from the live events industry gathered at ExCeL in London yesterday for the fifth AEO Marketing Forum – a peer-to-peer networking event for event marketing professionals run by the Association of Event Organisers. Chaired by Rob Nathan, Marketing Director at Media 10 and the guy responsible for turning around the fortunes of the iconic Ideal …
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Social Media Integration: Priorities for 2011
Website integration and customer dialogue are the top priorities in 2011 among a group of social media decision-makers surveyed by Jeremiah Owyang.
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Social Media Integration Benchmark Study: Motorcycle Live 2010
The research project aimed to benchmark the level of social media integration within the motorcycle industry and provide a general barometer of social media adoption in the UK. 65% of businesses have no social media integration and only 20% have implemented on-page SEO. It’s clear from the results that there’s still a huge gulf between the leading edge of digital marketing and the everyday reality for most businesses.
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