JUMP Back In
My JUMP Overboard post yesterday was hopefully balanced and objective, but as reviews go I’d have to admit it was pretty negative overall. It seems to have struck a chord with a number of people who attended Econsultancy’s JUMP event. Stéphanie Bonnet (@stefbonnet), for instance, retweeted saying:
econsultancy jump event: @HWDigital summarizes my thoughts exactly. A disappointing event all in all.
Econsultancy’s Matt Owen (@CometoJUMP) picked up on the comments in the blog and invited me to email him with more feedback and any ideas for making things better next time. We’ve since exchanged a few really constructive messages.
Kudos to Econsultancy for the open, honest and proactive way Matt was empowered to respond. A great example of customer service and reputation management in a social media context.
Disappointed though I was about JUMP yesterday, my faith in Econsultancy has been restored – along with my confidence that JUMP 2011 stands a great chance of being a great event.






