27 out of 30 vacancies were advertised with inaccurate, vague and poorly defined job specifications. The problem boils down to lack of digital expertise among senior management and an unnecessary reliance on guesswork when it comes to job specification and candidate evaluation.
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Retrospective: Search moves up a gear 0
Retrospective: It has never been so important to understand how best to harness the latest technologies and integrate these to optimise marketing campaigns. While this is both exciting and daunting, if done well you’ll see your results rocket. We’ve had the initial adrenalin rush of search marketing, now is the time for the rethink.
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ad:tech London Review 0
ad:tech London “The world’s leading digital marketing event” hails the banner above the entrance to Olympia’s National Hall in London. Does it live up to that claim? I’m rather hoping there’s bigger and better out there, otherwise this whole internet thing may not catch on at all. Maybe San Fransisco is where ad:tech better lives up to its reputation.
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Facebook Places: A Damp Squib in the UK? 0
A month after it’s explosive launch in the US, Facebook Places went live to what seems to be a thoroughly underwhelmed user-base in the UK this morning.
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ad:tech London: The Shape of Things to Come? 0
Returning to London for the sixth time, ad:tech is billed as the UK’s premier digital marketing event. Including a paid-for conference, free exhibition and free educational seminars, ad:tech provides a meeting point for around 8,000 marketers and advertisers.
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The 7 Deadly Sins of Digital Recruitment 0
When recruiting for senior digital marketing roles, businesses often fall into the traps of poor specification, false expectations, ineffective advertising, blind shortlisting, weak questioning, comprehension failure and decision rush.
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Search Reality and the Google Disconnect 0
Whether Google Instant will be good for users and businesses remains to be seen, but with more dominant ad space and ads served against dynamic search predictions (thereby increasing ad impressions and lowering click-through rates), might easily lead a cynical person to the conclusion that Google’s underlying agenda has more to do with advertising revenue than the benefits of speed and enhanced usability.
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Battling for the soul of the digital frontier and why there’s irony in Silicon Valley’s success 0
The Internet is the real revolution. What we do with it is still evolving. The web and other apps that run over it, and social media in particular, are all just a means to an end.
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Think Visibility 4: Discoverability, Linkerati and Hat Burning 2
Changing perspective is what any conference like ThinkVis should be all about in many ways. Challenging existing ideas and perceptions to give a broader and more balanced view. Think Visibility 4 did it very well.
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Looking ahead to Think Visibility 1
Just three days to go until the Think Visibility conference in Leeds on 4th September. This will be my first time at the event, which by all accounts it’s one of the highlights of the digital marketing calendar here in the UK. After a pre-conference party (and pool tournament!) on Friday evening, Think Visibility kicks-off …
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