Google Analytics Integration Benchmark Study: Outdoors Show 2011
This latest benchmark study looked at the websites of 138 exhibitors at The Outdoors Show and found that 27.5% did not have Google Analytics tracking installed.
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Infinity Tracking: An Interview with Paul Walsh
Effective, scalable, call tracking is something that has long been the missing piece of the web analytics puzzle, so I was delighted that Paul agreed to explain the Infinity Tracking solution in this interview. Infinity Tracking provides a tangible way of helping attribute the marketing source, where customers may begin their search online but convert offline by telephone, allowing a client to truly understand the true ROI of their online channels.
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The Positive Opportunity of Negative Feedback
The most significant theme of the seminar was the importance of being completely open about the feedback that’s received and publishing negative as well as positive reviews. By not hiding the negative, the positive is cast in a very much more realistic and favourable light.
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Web Analytics: The Value of Insight
The great and the good from the live events industry gathered at ExCeL in London yesterday for the fifth AEO Marketing Forum – a peer-to-peer networking event for event marketing professionals run by the Association of Event Organisers. Chaired by Rob Nathan, Marketing Director at Media 10 and the guy responsible for turning around the fortunes of the iconic Ideal …
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Social Media Integration: Priorities for 2011
Website integration and customer dialogue are the top priorities in 2011 among a group of social media decision-makers surveyed by Jeremiah Owyang.
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Social Media Integration Benchmark Study: Motorcycle Live 2010
The research project aimed to benchmark the level of social media integration within the motorcycle industry and provide a general barometer of social media adoption in the UK. 65% of businesses have no social media integration and only 20% have implemented on-page SEO. It’s clear from the results that there’s still a huge gulf between the leading edge of digital marketing and the everyday reality for most businesses.
Read MoreReview: Feefo Customer Feedback Service
The customer feedback solution that’s impressed me most in recent months is the award-winning Feefo, described as the “independent honest feedback service”.
Read MoreContent Link Sensitivity: The Chicken and the Egg
When planning a significant change to a site’s navigation and organisation of content, it’s vitally important to look at the full picture of visitor behaviour.
Read MoreJUMP Back In
Kudos to Econsultancy for the open, honest and proactive way they were able to respond. A great example of customer service and reputation management in a social media context.
Read MoreJUMP Overboard
Billed as being “all about joining up online and offline marketing to get better results”, JUMP was aimed squarely at both digital and offline marketers. The day combined a packed conference schedule with exhibition stands from solution providers and the opportunity to network with industry peers. Running across five tracks, the conference agenda featured presentations from many high-profile names from leading brands. But did JUMP deliver the value it promised?
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